Knowing what you're eating and where it's sourced is something that's very important to us here at Nutritious Fish. It's one of our key customer charter values and is fundamental to how we run our business.
We pride ourselves on maintaining great relationships with our suppliers so that we can provide you with the freshest fish and shellfish to enjoy at home.
We believe that having an informed relationship with your food is the key to eating a healthy diet. Understanding where your food comes from helps to tackle issues like carbon-emissions, over-consumption and unnecessary waste, which all impact our environment.
Our global food market has led many shoppers to expect seasonal foods to be readily available all year round. The convenience of supermarket shopping, with everything available in one place, makes it all too easy to forget the long and complex journey some products make to your plate.
This demand for ‘What we want, when we want it!’ has driven some supermarkets, fish suppliers and restaurants to mislabel foods in an effort to pass off less popular alternatives as their more popular counterparts. This is worrying on many levels and highlights just how important it is to know what you're eating and where it's come from.
Our own labelling will always state where in the UK the fish is from (as we only offer UK-sourced fish) and our website will always state the particular species and capture methods. This is always 100% accurate so you can be confident what the label says is actually what you're buying.
We take a great deal of care when it comes to our sourcing and buying, preferring to keep our supply chains as short as possible. This means we trust who we're buying from and, most importantly, that they share our quality and welfare values.
Another key value of ours at Nutritious Fish is providing you with sustainably-sourced fish and shellfish. Sustainability is a complex subject which goes beyond location and species: it's also important to understand contributing factors like production and capture methods so you can make an informed choice about what you're buying. For example, a high-welfare farmed option is often better than a wild (caught at sea) option, if stocks are low due to over-fishing.
A good example of this is our high-welfare rope-grown mussels. Farmed in the clean and pure waters of Basta Voe, in Yell, Shetland. With plump orange meats, these mussels are rated "1" by the Marine Conservation Society (MCS) in their Good Fish Guide - compared to mussels caught at sea which only receive a rating of "3".