Sourced from Sea, Farm or River, Directly to your Plate

Sourced from Sea, Farm or River, Directly to your Plate

David CopelandMarch 27, 2021

Knowing what you're eating and where it's sourced is something that's very important to us here at Nutritious Fish. It's one of our key customer charter values and is fundamental to how we run our business.

We pride ourselves on maintaining great relationships with our suppliers so that we can provide you with the freshest fish and shellfish to enjoy at home.

Sustainably Caught FishWe believe that having an informed relationship with your food is the key to eating a healthy diet. Understanding where your food comes from helps to tackle issues like carbon-emissions, over-consumption and unnecessary waste, which all impact our environment.

Our global food market has led many shoppers to expect seasonal foods to be readily available all year round. The convenience of supermarket shopping, with everything available in one place, makes it all too easy to forget the long and complex journey some products make to your plate.

This demand for ‘What we want, when we want it!’ has driven some supermarkets, fish suppliers and restaurants to mislabel foods in an effort to pass off less popular alternatives as their more popular counterparts. This is worrying on many levels and highlights just how important it is to know what you're eating and where it's come from.

Our own labelling will always state where in the UK the fish is from (as we only offer UK-sourced fish) and our website will always state the particular species and capture methods. This is always 100% accurate so you can be confident what the label says is actually what you're buying.

Recycled Packaging and LabelsWe take a great deal of care when it comes to our sourcing and buying, preferring to keep our supply chains as short as possible. This means we trust who we're buying from and, most importantly, that they share our quality and welfare values.

Another key value of ours at Nutritious Fish is providing you with sustainably-sourced fish and shellfish. Sustainability is a complex subject which goes beyond location and species: it's also important to understand contributing factors like production and capture methods so you can make an informed choice about what you're buying. For example, a high-welfare farmed option is often better than a wild (caught at sea) option, if stocks are low due to over-fishing.

A good example of this is our high-welfare rope-grown mussels. Farmed in the clean and pure waters of Basta Voe, in Yell, Shetland. With plump orange meats, these mussels are rated "1" by the Marine Conservation Society (MCS) in their Good Fish Guide - compared to mussels caught at sea which only receive a rating of "3".

Hand-dived king scallop meatsMethod of capture also has a bearing on sustainability, as some methods can be detrimental to other marine life and the environment. Our hand-dived scallops, from the west of Scotland and Cornwall are rated a "2" by the Good Fish Guide. Compare this to scallops caught by dredging and the rating quickly drops to "4/5". Scallop dredging can be very damaging to seabed habitats and other species - which is why we chose to take them off the menu, in favour of hand-dived scallops. We'd encourage you to adopt the same approach.
By using great resources like the MCS Good Fish Guide, we're able to clearly illustrate the sustainability of our products so you can make an informed choice. The easy-to-follow traffic-light system offers a clear rating that we aim to include on all of our products.
The Good Fish Guide is also a great way for you to avoid products with a poor sustainability rating. Many wild (caught at sea) species get a low sustainability rating: this either means avoiding them completely; eating them less frequently; or finding a more sustainable farmed alternative. Once again, production method (wild or farmed), location and capture method influence the sustainability score, however, wild seabass, basa, bream, brill, razor clams, cockles, grouper, gurnard, halibut, meagre, monkfish, mullet, tuna and oysters should often be avoided in favour of more sustainably-sourced options.
If you're interested in finding out more, we would recommend having a look at the fantastic Good Fish Guide free resource. Plus we're always on the end of the line if you have any questions about where and how our products are sourced. What we can assure you is that our sourcing and buying approach always avoids unsustainable options. Plus the fact we buy UK-only means our supply chains are short and everything we sell has limited 'food miles'.
Sustainability is something for which we all have a responsibility. In future blog posts we'll discuss more aspects of our business and how we're practicing what we preach in our approach to packaging, transport and waste.