Updated: Jul 27
Firstly, let me welcome you to Nutritious Fish. This is my new fresh fish and shellfish home-delivery service which aims to bring restaurant-quality, seasonal fish directly to your home. We’ve just launched in Brighton & Hove.
I’m the founder and creator of Nutritious Fish – so who am I? I’m probably just like you. I’m a resident of Brighton & Hove, a keen home cook, food-lover (especially fish) and always seem to be busy juggling my work, family and social life.
Living by the sea should mean enjoying lots of fresh fish and shellfish. After all, that’s what we do on holiday, isn't it? So why aren't we enjoying more of the wonderful range of produce our local Sussex (and wider UK) coastline has to offer?
The truth is, the options for buying fresh fish from decent local fishmongers are pretty limited. I used to buy from this charming couple in Richardson Road, Hove (Kevin's, it was called) - unfortunately it closed when Kevin and his wife retired. Then there’s finding the time at weekends to do it: I found myself resorting to buying supermarket fish as part of the weekly shop - and instantly regretting it after the first bite.
A few months ago, I stopped buying supermarket fish altogether. It was after I watched an episode of Horizon called “The Honest Supermarket: What’s Really in Our Food?” - did you see it? I’d already concluded that supermarket fish wasn’t great: tiny, over-priced portions, lacking flavour and smelling, well, distinctly “fishy”, even when I’d purchased from the "fresh fish" counter (we all know fresh fish shouldn't smell fishy, right?!). Horizon lifted the lid on the freshness of supermarket fish: a proper “fish scientist” tested cod fillets from five different supermarkets. The results? 30% had already gone off and some were believed to be up to 20 days old (here's a short clip, if you can stomach it)!
Putting all these thoughts together, I pondered: can I really be the only person who wants to eat fresh UK fish more regularly, from a local fishmonger where I can be certain fresh means fresh. Nutritious Fish was born! The concept is simple: if people can’t get to the fishmonger, I’ll take the fishmonger to them.
With us, people can order fish as often they want – on a weekly, fortnightly or monthly basis. Medical professionals say that a healthy, balanced diet should include at least two portions of fish a week, including one of oily fish - how many times a week are you currently eating fish? We offer free home delivery Wednesdays-Saturdays and you can order up to 24 hours in advance, which means next-day delivery is possible (subject to availability). I collect my fresh fish and shellfish from Shoreham Port each delivery day, hand-prepare it (including hand cutting each portion fillet to order), package it, then deliver it personally to you the same day. I deliver across Brighton, Hove and surrounding areas. The fish you’ll buy is either landed locally from Sussex-based day boats or from UK seasonal, sustainable stocks. So it has fewer 'food miles' than supermarket fish, and the quality, freshness and flavour is unbeatable too.
You can choose between selections of prepared boneless fillets (oily, white or a mix of both) which will arrive wrapped in compostable packaging, ensuring the whole process is plastic-free. In contrast to the supermarkets, we aim to deliver decent, chunky fillets that can be the centrepiece of your meal. We also offer butterflied mackerel fillets, live shellfish including mussels, clams and cockles; Scottish king scallops; UK-grown prawns and live local lobsters.
As a keen home-cook I’ve designed a website which is packed with recipes for beginner and experienced fish cooks alike. You can even filter our recipes by cooking times and methods, depending on how much time you have. This means you can knock up a quick weeknight dish or plan a more elaborate meal for friends and family at the weekend.
Much has been written about the significant health and nutritional benefits of fish – particularly the heart-healthy omega-3s found in oily fish. And as we all seek to consume less red meat, support local businesses, and shop seasonally and sustainably, I hope Nutritious Fish ticks all these boxes. What we’re doing is making life easier for busy people like you - bringing the freshest, best-quality fish we can source directly to your door, prepared and ready to be cooked.